xxxx BEER SACRIFICED THEIR ICONIC 145-YEAR-OLD LOGO ON THE QUEENSLAND MAROONS’ JERSEYS FOR THE FIRST TIME EVER, IN A DEMONSTRATION OF COMMUNITY PRIDE.
XXXX Postcodes of Origin has been recognized at the Effies, the Clio Awards, London International Awards, NY Festivals Advertising Awards, AWARD Awards, Spikes, Mumbrella, B&T Awards, ANDYs, AdNews Australia and BestAds.
In 2023, XXXX rallied Queenslanders to shARE their own demonstrations of pride -
the more grandiose, the more chance they’d win.
WE ENGAGED MAROONS PLAYERS AND ORIGIN LEGENDS TO GET QUEENSLAND EXCITED.
AFTER ALL, THE PRIZE WAS $25K OR A HAMILTON ISLAND HOLIDAY WITH THE PLAYERS.
QUEENSLANDERS DIDN’T HOLD BACK WHEN DEMONSTRATING THEIR POSTCODE PRIDE.
XXXX’S SMALL CHANGE TO THE JERSEY MADE A BIG IMPACT AND SHONE A LIGHT ON THE PROUDEST COMMUNITIES IN THE SUNSHINE STATE.
Produced with Taxi Film Productions and The Empire Post.