ANZ BANK’s GAYTMS shone a light on the 40th SYDNEY GAY AND LESBIAN MARDI GRAS.
From celebrating Australian Marriage Equality, to the 40th anniversary of Mardi Gras, there was more to celebrate than ever in 2018. #SoMuchYay.
Special design consideration went into our GAYTMs, to spill rainbow light onto punters as they interacted. We rebranded ANZ Bank to YAYNZ, designed their Mardi Gras parade costumes and parade float. and composed and recorded a bespoke YAY anthem, to emit party vibes in all directions during the festivities.
