in 2024, JETSTAR AUSTRALIA CELEBRATED 20 YEARS IN THE AIR.
Tasked with creating a quirky and memorable campaign that paid homage to the original launch TVC of 2004, Rosie Gearside and Olivia Romas wrote another original song to get Aussies celebrating the low-cost carrier. The 60” spot featured a 12-metre-long, ex-Mardi Gras parade float, plus an entire cast made up of airline staff and passengers; including a father and daughter from Jetstar’s first flight in 2004. The integrated campaign featured Easter Eggs from 2004 and past campaigns.
Directed by Lev Jutsen and produced by Banquet Film.
