JETSTAR AUSTRALIA wanted aN OWNABLE christmas campaign that cut through the noise.
Creative duo, Rosie Gearside and Olivia Romas, penned new lyrics to the classic carol 12 Days of Christmas and engaged iconic singer and Australian Idol’s first ever runner up, Shannon Noll to be the face - and voice - of the campaign. A classic Aussie pub-rock version of the carol was recorded with the aptly rebranded Shannon Noll to Shannon Noel, and a bespoke music video for 12 Days of Jetsmas was created, highlighting 12 of the destinations Jetstar flies to. Each day on socials, another ‘day’ of destination lyrics were revealed, giving Jetstar fans the chance to win flights there.
Since launching on 1st December 2023, the campaign has received 139 pieces of earned coverage, reaching 17+ million.
Directed by Lev Jutsen and produced by Banquet Film.
