FUSO truck and bus TOGETHER WITH MELBOURNE STORM, ARE PROUD SUPPORTERS OF TOUGHNESS.

We asked Melbourne Storm fans to nominate a mate who's been through tough times, for the chance to become one FUSO OF US.

Originally briefed solely as a match day activation, we pushed the boundaries with an integrated campaign that captured a nationwide audience and PR coverage from Rugby to Industry press, to spread a message of camaraderie through adversity.

ONE OF US EXPERIENCE WINNER

OF US PRESS CONFERENCE