BEYONDBLUE SENT FAKE JOB APPLICATIONS TO HIRING MANAGERS, TO PROMOTE MENTALLY HEALTHIER WORKPLACES.
Recognising that the original brief of web banners wasn’t going to capture the target audience, we sent direct mail to HR managers and framed BeyondBlue’s 9 attributes of a mentally healthy workplace as skills on said fake CV and cover letters, for managers to consider when hiring new employees.
