schweppes AUSTRALIA LAUNCHED A NEW SOFT DRINK CALLED ALT.

In the midst of Pepsi spruiking its product with Kendall Jenner, launching a new soft drink to Aussie Millennials meant we’d need to do things little differently. So instead of using fancy celebs, we celebrated those who unashamedly do themselves.
ALT became the first ever brand to partner with the notorious @BrownCardigan (aka the Godfather of memes) and subsequently went viral on Reddit. Keep doing you.