how to drink properly AND HOW TO DATE PROPERLY ARE social initiativeS by drinkwise australia to encourage young aussies to consume classily.
How to Drink Properly was acknowledged across the industry. The success of Phase 1: How to Drink Properly was swiftly followed by Phase 2: How to Date Properly, targeting Aussie Millennials on Tinder and encouraging them to stay classy.
How to Drink Properly has been recognised by WARC as the 19th Most Effective Campaign, AWARD Award at the Webby Awards.
If you receive a text like this from a friend, loosely translated it means “I’m severely shitfaced. Please take me home.” File under amateur drinker. #HowToDrinkProperly
Too much tequila at Uni Night is never a good thing. Especially when you realise you drunk-emailed your lecturer at 3am to explain why you hate their subject.
If you don’t want to fail, maybe pass on the next round of shots. #HowToDrinkProperly
If your friend's text messages read like they're texting with their elbows, they're probably fuckeyed and struggling to use their thumbs.
Find them, replace their phone with water and grab a cab. Good on you for being a classy mate. #HowToDrinkProperly
Ah, Fruity Lexia. If you think this third cask makes you better looking, think again before you drink again. #HowToDrinkProperly