AT&T BUSINESS WANTED TO CONNECT WITH SMALL BUSINESS OWNERS. SO THEY STARTED a small biz WITH CRAIG ROBINSON… and HE QUIT COMEDY to do so.
The news of Craig quitting made headlines globally, earning 8.9 billion impressions before the campaign had even launched. Then, followed the ups and downs of a year-in-the-life of Craig’s business ‘Wake Up With Craig’.
Directed by David Shafei, with World War Seven, Lime Studios, Jamm and Trafik.
