ANZ’s 2018 GAYTMS FOR the 40th anniversary OF SYDNEY GAY AND LESBIAN MARDI GRAS.
From celebrating Australian Marriage Equality, to the 40th anniversary of Mardi Gras, in 2018 there’s more to celebrate than ever. #SoMuchYay.
Special design consideration went into our GAYTMs, to spill rainbow light onto users. We rebranded ANZ to YAYNZ, designed their Mardi Gras parade costumes and parade float - even composing and recording a bespoke YAY anthem - to emit party vibes in all directions.