FUSO truck and bus TOGETHER WITH MELBOURNE STORM, ARE PROUD SUPPORTERS OF TOUGHNESS.

We asked Melbourne Storm fans to nominate a mate who's been through tough times, for the chance to become one OF US.

Originally briefed solely as a match day activation, we pushed the boundaries with an integrated campaign that captured a nationwide audience and PR coverage from Rugby to Industry press, to spread a message of comradery through adversity.


ONE OF US EXPERIENCE WINNER


OF US PRESS CONFERENCE


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